Digital Media Management | Social Media Managment for Small Business

There four main Business Objectives in social media

Select Yours below ⇓

Increase Brand Awareness

Drive Lead Generation

Increase Brand Advocates

Customer Retention

I have a different one

Actually See Results from Social Media

Social Media Marketing & Management for Small Businesses in Perth

Digital Media Management is in the business of helping Australian small businesses to break into social media marketing and actively increase their revenue from it. We place a greater focus on meaningful data and analysis to optimize our campaigns and maximise ROI and ROAS. Taking a limited number of clients, we take care to ensure they actually see tangible results, in the form of revenue, from what is implemented.

“Likes on posts are great but they don’t translate into sales.”

‘Likes’ or rather post engagement is just one metric used to measure how the campaign is going, they are more of a ‘vanity metric’ rather than meaningful data.

Digital Media Management doesn’t just focus on creating your online presence. We work with you to create Social Media Strategies with clear KPI’s relevant to your industry that allow you to see tangible results. If your goal is to see an increase in sales from your social platforms then we will make this happen.

Client Reviews

Madeleine

We worked hard to define clear KPI’s for my business so that I could really see my Return on Investment. I always know what we are working on and where we are heading with my social media marketing.

John

The team at DMM were fast and effective. They helped me work out what my digital marketing goals actually were and I started seeing results within weeks.

Katie

I was able to easily set up my social profiles but needed help growing my database. Digital Media Management took over and very quickly got the ball rolling for me.

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐰𝐡𝐞𝐧 𝐢𝐭 𝐜𝐨𝐦𝐞𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐒𝐌 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? Look no further than your own data. We will go into this a little bit below, however this is a massive topic and we wont be able to cover everything. What is Social Media data? In short, Social Media data is the collected information from social networks that show how users share, view or engage with your content or profiles. And that is where some SM Marketers stop. You actually need to look further than this, because views and engagement aren't going to give you an immediate increase in your revenue. At DMM, we advocate collecting data that not only shows the interactions with your profiles but how they convert into actual sales. For example:
Your campaign reached 10,000 people, what was the conversion rate for you CTA? Keep in mind that average conversion rates range from 1% to 10%. Out of all those who acted on your CTA, how many actually converted to a 'sale'? Yes, you can get bogged down in the data, but it is an extremely important exercise that will help you identify weak links in your campaigns and your customers journey to their purchase. Once you have done that, increasing your ROI in this area becomes much easier. Data and it's analysis is hard at the best of times. Luckily the team at DMM LOVES this area! Give us a call today via our website to discuss your SM needs.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐚𝐭𝐞 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬?
Is one of your goals to increase your followers? Great! This is how you can measure your success. # 𝗼𝗳 𝗻𝗲𝘄 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 /𝗗𝗜𝗩𝗜𝗗𝗘𝗗 𝗕𝗬/ # 𝗼𝗳 𝘁𝗼𝘁𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 (followers) 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝘆 𝘁𝗵𝗶𝘀 𝗯𝘆 𝟭𝟬𝟬 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗮𝘁𝗲 𝗮𝘀 𝗮 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲. Importantly you DO NOT STOP THERE. Compare this percentage to previous months to see a your trend. Is your growth consistent? If not, have you implemented anything different that has had a positive or negative impact on your growth? Was your goal to increase your audience by x% and you haven't achieved it? Use this invaluable data to adjust and optimise your strategy for the next month accordingly. Contact us via our website to talk more about your goal of increasing audience growth.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐫

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